Tuesday
October
7

Open today from 10AM to 5PM

40 Patriots Point Rd.
Mt. Pleasant, SC 29464
Buy TicketsSave Online!

Charting 50 Years Branding

Branding Guidelines

As part of the Charting 50 Years campaign, updated branding assets have been developed and will be incorporated throughout 2026. These new assets will serve as a temporary replacement for certain Patriots Point logo placements in high visibility areas and platforms.

Please confer with your Department Director before updating or changing any branding. Directors can submit all application and usage questions to the Marketing Department through the link below.

Submit a Ticket

Primary Logo

Our logo is a system of visual elements that can be used 
throughout the duration of our 50th Anniversary campaign in 2026. 
 

This logo should be used in all instances unless space is limited. It 
works best in full color on a white background. 

Download

5.22.56 PM.png

Icon

A reduced form of the Logo; only use if there is if sufficient 
space for all other logo variations. 

The icon should only be a solid color, never gradient.

Download

Screenshot

Horizontal

This mark should be used to maximize logo size when 
available space restricts height.

Download

Charting50Logo_Horizontal_Blue.png

 

Application

DO

  • Do provide sufficient space around all brand assets so they appear clean and uncluttered.

  • Do maintain the correct color, proportion and shape; reproduce assets at a legible size.

         

DON'T

  • Don’t modify, obstruct, or change the design of brand assets in any way.

  • Don’t present in a way that implies partnership, sponsorship or endorsement by Patriots Point.

 

The following examples illustrate incorrect usage of the logo:

Screenshot

 

 

Minimum Size

 

Branding assets are designed to scale down to a 
minimum size for both print and screen usage


These references are provided to prevent applications 
of the logo from being unrecognizable or unreadable. 

 

All assets should remain legible and never appear 
subordinate to other partner logos.

 

Screenshot

 

Screenshot 2025-10-05 at 7.39.35 PM.png

 

10